Event Fundraising Workshop June 19th, Taunton

Course overview:

This workshop will show you how to organise and run a successful fundraising event, giving you a framework to work from – be it a large scale outdoor event, or a smaller scale community event. You will find out about how to ensure your fundraising events raise as much income and awareness as possible for your cause, whilst keeping a handle on expenditure. It will also introduce you to the basic principles of marketing and - whether a large or small event - it will help you to explore the most cost effective (and free) marketing opportunities for your organisation.

We will cover:

• Identifying the right event for your purposes, timing & location
• Make your events stand out from the crowd & awareness raising
• The importance of defining your target audience
• Gathering data for successful future events
• How to develop additional income streams at your events
• How to recognise, record and reduce the risks
• Budget planning and attracting sponsorship
• Gifts in kind and maximising income from your events