So you’re ‘Linked In’, ready to ‘Tweet’ or have signed up to ‘Facebook’ – but how can you make the most of these resources?
‘Communicators’ in organisations are increasingly being expected to run or manage social media campaigns, so if you want to know how to maximise your online presence, start a campaign and measure impact - this course is for you! We will look at which social media networks are best to use for particular audiences, how to manage a social media campaign and how to integrating this with your marketing/fundraising strategy.
‘Communicators’ in organisations are increasingly being expected to run or manage social media campaigns, so if you want to know how to maximise your online presence, start a campaign and measure impact - this course is for you! We will look at which social media networks are best to use for particular audiences, how to manage a social media campaign and how to integrating this with your marketing/fundraising strategy.
• Social Networking sites: overview & basics
• Hot trends including QR codes, gaming, Second Life
• Emails and online newsletters
• Search engine optimisation
• Banner adverts & Google grants
• Fundraising web sites & giving portals
• Online in memoriam fundraising - Tribute funds
• Increasing the flow of traffic through listings
